Learn the system at your own pace.
Every course and playbook our coaches use with clients, a community of 8,000+ practitioners, and recordings from every live event — in one membership.
8k+
Watch: Inside the Academy
Everything you need to put the system to work
The Academy is the official home of the Endless Customers System — the place where the book becomes a working plan for your business.
A practitioner community
8,000+ owners, marketers, and salespeople running the system. Ask questions, share wins, and get answers from peers, certified coaches, and the IMPACT team.
Academy community feed UI: discussion threads with member avatars, one reply carrying a "Certified Coach" badge, a trending-topics rail on the right — clean light interface, EC blue accents.
Courses & guides
35 courses, guides, and templates covering every role and stage — the same playbooks our coaches run with clients, from kickoff through mastery.
Course player UI: video lesson with Marcus Sheridan mid-frame, left sidebar listing "Fundamentals of Endless Customers Masterclass" lessons with progress checkmarks — clean light interface, EC blue accents.
Endless Missions
Bite-sized weekly challenges that turn the system into action. Earn points, climb the leaderboard, and keep your team accountable.
Missions screen: weekly challenge cards with point values, a progress streak, leaderboard rail with ranked member avatars — clean light interface, EC blue accents.
Every event recording
Planning tools
Coaching AI bot
The same playbooks our coaches use with clients
These aren't watch-and-forget video courses. Each guide walks you through a complete process with clear assignments along the way, so you're doing the work, not just reading about it.
Start with the Fundamentals of Endless Customers Masterclass, led by author and keynote speaker Marcus Sheridan, then follow the role-by-role guides your team needs — content manager, videographer, sales leader, or owner.
Example guide outcome
Building Your Content Foundation
By the end of this one guide, you'll have:
- A content strategy mapped to your buyer's journey
- A 90-day editorial calendar
- A backlog of ready-to-publish articles
- Your first three articles live on your website
- A repeatable weekly publishing process
Training for every role on your team
A sample of what's inside — organized by the work your team actually does.
Collage of Academy learning materials: a physical Endless Customers guidebook, a course card with a video lesson thumbnail, and printed template worksheets fanned beneath them — soft studio shadows, clean light background, EC blue accents.
Getting started
- Masterclass: The Fundamentals of Endless Customers
- What to Expect When Kicking Off Endless Customers
- Preparing Your Team for Alignment Day
- How to Achieve and Maintain Company Buy-In
Content & the Content Manager
- Building Your Content Foundation
- Your Role as a Content Manager
- How to Hire & Onboard a Content Manager
- Supporting Your Content Manager's First 90 Days
Video & YouTube
- Your Role as a Videographer
- How to Hire and Onboard a Videographer
- Getting Started with YouTube and Social Media
Sales & Assignment Selling
- Implement Assignment Selling
- Powering the Assignment Selling Engine
- Building and Optimizing Your Sales Process
- Leading a Sales Team
Website & analytics
- Preparing & Optimizing Your Website for Endless Customers
- Fundamentals of CRO and Website Optimization
- Setting Up Your Baseline Analytics & Tracking
AI, tech & staying on track
- Getting Started with Artificial Intelligence
- Using and Managing Your HubSpot Portal
- Sustaining Endless Customers Success
Finished the book? This is the next step.
Endless Customers gives you the why. The Academy gives you the how — the guides, tools, and community to put the system to work in your business. Haven't read it yet? You don't need to; the Masterclass covers the fundamentals.
Which plan fits you?
Three quick profiles cover most teams. Pick yours and act right here — or compare every feature in the full table below.
For one person
You're learning and implementing the system yourself — the community, a starter set of courses and guides, and the coaching AI bot. Step up to Pro+ for the full recording library and conference passes.
For your whole company
Your team is implementing together. Every employee gets a seat, with all 35 courses, guides, and templates — plus the Game Plan tool to run the system quarter by quarter.
For conference regulars
You're at Endless Customers Live every year. The + plans bundle all-inclusive passes — one of each conference on Pro+, three of each on Business+ — plus 25% off extra tickets.
Compare plans & pricing
Pro plans are for individuals. Business plans cover your whole company — every person on your team gets access. Already a coaching client? Full Academy access is included in every coaching agreement — there's nothing extra to buy.
| Plan feature |
Pro
For one person learning and implementing the system — the community plus a starter set of courses and guides. Join Pro |
Pro+
For the individual who wants the live experience too — more of the library, plus an all-inclusive pass to both conferences every year. Join Pro+ |
Business
For companies implementing as a team — everyone gets access to the full library, plus the Game Plan tool to run the system. Talk to sales |
Best value
Business+
Everything in Business, plus 3 all-inclusive passes to both conferences every year — a $7,794 value on its own. Talk to sales |
|---|---|---|---|---|
| Price | $119per monthor $899/year — save when paid annually | $350per monthor $4,200/year, paid biannually | $750per monthor $9,000/year, paid biannually | $1,000per monthor $12,000/year, paid biannually |
| Who's coveredBusiness plans include every employee at your company — marketing, sales, leadership, and subject matter experts. | 1 person | 1 person | Whole company | Whole company |
| Online community8,000+ practitioners, certified coaches, and the IMPACT team — questions answered, wins shared, accountability built in. | ✓ | ✓ | ✓ | ✓ |
| Missions & leaderboardNew bite-sized challenges every week that turn learning into action, with points and levels to keep momentum. | ✓ | ✓ | ✓ | ✓ |
| Courses, guides & EC templatesThe full library is 35 courses, guides, and templates — the same playbooks our coaches use with clients. | 6Starter set | 15Expanded set | All 35 | All 35 |
| Coaching AI botAn AI assistant trained on the Endless Customers System for implementation answers any time. | ✓ | ✓ | ✓ | ✓ |
| Conference recordingsEvery session from every Endless Customers Live and IMPACT Live event back to 2018. | Limited | ✓ | ✓ | ✓ |
| Game Plan toolThe Endless Customers Game Plan, Scorecard, and Typical Journey™ — quarterly planning, progress tracking, and the 24-month roadmap. | — | — | ✓ | ✓ |
| All-inclusive conference passesFull passes to both Endless Customers Live conferences each year — ticket, training, and the complete experience. | — | 1 per conferenceA $2,298 value | — | 3 per conferenceA $7,794 value |
| Additional conference ticketsBring more of your team to Endless Customers Live at a discount. | — | 25% off | — | 25% off |
Planned launch packaging — final pricing confirmed at launch.
Common questions
What is the Endless Customers Academy?
How is the Academy different from coaching?
Do I need to read the book first?
What's the difference between Pro and Business plans?
How do the all-inclusive conference passes work?
We mainly come for the conferences — does membership make sense?
Want a faster path?
If you'd rather have expert guidance and accountability, our coaching program puts a coach in your corner — and includes everything on this page, full Academy access and all.