Every single call with my coach, I'm challenged with a new approach — a new method — a new way to handle the problems we're facing as an organization.
Your Path to Endless Customers™ Starts Here
If your marketing isn't delivering and you're ready for a proven, future-ready system built for the age of AI — one your team can run in-house — you've come to the right place.
The Program
What is the Endless Customers Coaching & Training Program?
Take control of your sales and marketing with a proven system based on the national bestselling book Endless Customers. This program gives your team the tools, training, and guidance to build an in-house marketing engine, align leadership, and unify sales and marketing.
We're with you every step of the way: helping you create content that builds trust, use tools like HubSpot and AI with confidence, and generate more qualified opportunities, faster. If you want to become the most known and trusted brand in your market, this program will show you how.
A Strategy You Own
300+ companieshave implemented the program.
Zero reliance on agencieswhen the system is complete.
Built for how buyers buyresearch, decide, and buy today.
Built for companies between $3M and $100M in revenue
The Endless Customers Coaching & Training Program is built for companies that want to drive serious growth with a strategy their team can own. This program is a fit for you if:
Your buyers research heavily before reaching out, and you're not showing up enough.
You already have or are interested in building an in-house marketing team.
You need more sales opportunities, shorter sales cycles, and better close rates.
You're tired of outsourcing content or marketing and seeing little to no return.
You're looking for practical ways to use AI while maintaining trust with your buyers.
You want to be the most known, trusted, and recommended brand in your market.
Industries that thrive with Endless Customers include home improvement, construction, B2B services, professional services, manufacturing, insurance, healthcare, and more.
Everything you need to build a thriving customer acquisition engine
A high-powered customer acquisition function, built inside your business.
A Team of Coaches
Guiding you every step of your Endless Customers journey.
Alignment Across Your Organization
Making sure everyone is working off the same strategy for driving sales.
Assistance in Building Your Team
Helping you staff the right content team, including a content manager and videographer.
Content Training
Making sure every piece of content published supports goals and drives sales.
CRM & Technology Support
So you can get the most from your CRM, often HubSpot for many businesses.
AI Implementation
Helping you improve data quality, productivity, and the overall buyer experience.
Guidance for Publishing Videos
Including videos for your website, sales process, YouTube, and social media.
Website Strategy
Optimize your website and implement self-service tools to drive sales-ready leads.
On-Camera Performance Training
To help leaders and sellers become comfortable, confident, and engaging in videos.
Sales Enablement Training
Including Assignment Selling and 1:1 video to help deals close faster.
Positioned as the most known and trusted brand in your market
By the time you complete the program, which typically takes around 24 months, your company will achieve the following:
Internal mastery of all of the principles of Endless Customers
Dramatically more sales opportunities from your marketing efforts
Improved sales performance and deals that close faster
Showing up whenever a buyer in your market is looking for what you sell
Marketing and sales teams working as a unified revenue team
A future-proof customer acquisition strategy ready for what's next
An entire team dedicated to guiding you through implementation
Helping you stay on track, build the right skills, and turn Endless Customers into a lasting system inside your business.
Coaches
Your coach provides leadership guidance and accountability, ensuring your entire company is aligned and executing. They oversee your implementation, help you navigate challenges, make tough decisions, and do whatever it takes to ensure you achieve the full promise of this program.
Trainers
Your trainers work hands-on with your team to build the skills needed to execute at the highest level. From content creation, video production, and sales enablement to HubSpot, AI, and automation, they ensure your team has the knowledge and ability to own their success.
Website Strategists
Your website strategist ensures your site is built to attract and convert leads. They help you refine messaging, develop self-service tools, optimize structure, and identify ongoing opportunities for improvement — turning your website into a 24/7 sales engine.
Most coaching and training sessions are conducted via Zoom, with occasional in-person training sessions as needed.
Path to Endless Customers
"Our coach brought our teams together — aligned them on a single methodology. The results speak for themselves."
We've gained deeper insights into our operations, making us a more intelligent business now than we were before these coaching sessions.
Now we have a very clear vision, a very clear strategy, and we know what we need to do to keep growing.
IMPACT has completely changed our company. We would not be here without me picking up that book.
We have seen so much growth — and not just in revenue — but in the way our team interacts, how we cross-train, and how we collaborate so much better now.
IMPACT has changed how we even look at business. By what we're doing, we're raising the standard tenfold in the industry.
Frequently Asked Questions
Should I do Endless Customers or hire a marketing agency?
If you're looking for a hands-off solution where someone else takes over your marketing, hiring an agency might be the better fit. The Endless Customers Coaching & Training Program is for companies that want to build real in-house capabilities. If your goal is to create content that reflects your team's unique perspective, voice, and values, it needs to come from within. That's what this program helps you do. If you've been burned by agencies before and know you're done outsourcing your brand voice, this is the stronger, more sustainable path forward.
Can we implement Endless Customers without coaching?
Yes, it's possible to implement Endless Customers on your own. The book lays out the core principles, and many of the tools and frameworks are accessible through IMPACT+ and other resources. That said, coaching provides structure, accountability, and expert insight to help you avoid common mistakes and move faster. For most companies, coaching increases the chances of long-term success and helps build the right habits from the start.
How much of our team's time is required to make this work?
To fully implement Endless Customers, you'll need dedicated full-time staff focused on content and video — at minimum a content manager and ideally a videographer. Leadership must also make this a top priority. A general time breakdown:
- Quarterly Planning Sessions: ~3 hours per quarter
- Coaching Sessions (Leadership): 1 hour, 1–2 times per month
- Marketing Team Trainings: 30–60 minutes, typically weekly or biweekly
- Sales Training: 30–60 minutes, once or twice a month
- Ongoing Learning: courses in IMPACT+ between trainings
Can this work if we already have an agency or are using other vendors?
Yes. Many clients come into this program with existing agency relationships, whether for paid ads, website updates, or other initiatives. We work alongside your agency partners to ensure alignment, efficiency, and maximum impact — guiding the overall strategy so every dollar spent contributes to sustainable growth.
What if we don't have a content manager or videographer yet?
We can absolutely get started without those roles in place. Helping you find the right person is a core part of what we do together. While the role doesn't need to be filled on day one, we do need a commitment to hire these positions, often starting with the Content Manager, right when we begin. We then train and onboard your new hire so they know exactly how to produce the content your strategy needs.
What happens after we complete the program?
Progress is tracked using the Endless Customers Scorecard, with a target score of 80. Most companies reach this level of mastery within 24 months. Many continue coaching as their business grows, while others move to a less intensive program. We also recommend running a new Alignment Day each year and staying engaged by attending Endless Customers Live.
What if my business is below $3 million in revenue?
The $3 million mark is a guideline, not a hard cutoff. It's often the point where companies can comfortably staff a marketing team and invest in the tools and coaching required. If you're below $3 million but ready to invest, the program may still be a good fit. If not, our IMPACT+ community and Endless Customers Live events are great next steps.
How much does Endless Customers Coaching & Training cost?
The cost depends on the level of support your team needs. Most companies choose from one of three coaching plans that range from $5,500 to $10,500 per month, depending on the intensity of the program. Add-on services like website development, self-service tool builds, and paid media management are scoped separately. See the pricing page for a detailed breakdown.
Do you work with companies outside the U.S.?
We do. We often work with companies across Canada, Europe, and Asia-Pacific, including Australia and New Zealand, and we've seen the principles of Endless Customers deliver the same strong results across every market. Buyers everywhere respond to clarity, transparency, and trust.
Ready to take control?
If you're ready to control your growth, stop relying on agencies, and become the most known and trusted brand in your market, it's time to start your Endless Customers Mastery journey.