Every single call with my coach, I'm challenged with a new approach — a new method — a new way to handle the problems we're facing as an organization.
Go all-in. Own your marketing for good.
Our flagship program. A coach and a team guide your whole company through the complete Endless Customers system, until you can run it in-house and own your marketing for good.
The Program
What is the Endless Customers Coaching & Training Program?
Take control of your sales and marketing with a proven system based on the national bestselling book Endless Customers. This program gives your team the tools, training, and guidance to build an in-house marketing engine, align leadership, and unify sales and marketing.
We're with you every step of the way: helping you create content that builds trust, use tools like HubSpot and AI with confidence, and generate more qualified opportunities, faster. If you want to become the most known and trusted brand in your market, this program will show you how.
A Strategy You Own
300+ companieshave implemented the program.
Zero reliance on agencieswhen the system is complete.
Built for how buyers buyresearch, decide, and buy today.
Built for companies between $3M and $100M in revenue
The Endless Customers Coaching & Training Program is built for companies that want to drive serious growth with a strategy their team can own. This program is a fit for you if:
Your buyers research heavily before reaching out, and you're not showing up enough.
You already have or are interested in building an in-house marketing team.
You need more sales opportunities, shorter sales cycles, and better close rates.
You're tired of outsourcing content or marketing and seeing little to no return.
You're looking for practical ways to use AI while maintaining trust with your buyers.
You want to be the most known, trusted, and recommended brand in your market.
Industries that thrive with Endless Customers include home improvement, construction, B2B services, professional services, manufacturing, insurance, healthcare, and more.
Path to Endless Customers
Everything you need to build a thriving customer acquisition engine
A high-powered customer acquisition function, built inside your business.
A Team of Coaches
Guiding you every step of your Endless Customers journey.
Alignment Across Your Organization
Making sure everyone is working off the same strategy for driving sales.
Assistance in Building Your Team
Helping you staff the right content team, including a content manager and videographer.
Content Training
Making sure every piece of content published supports goals and drives sales.
CRM & Technology Support
So you can get the most from your CRM, often HubSpot for many businesses.
AI Implementation
Helping you improve data quality, productivity, and the overall buyer experience.
Guidance for Publishing Videos
Including videos for your website, sales process, YouTube, and social media.
Website Strategy
Optimize your website and implement self-service tools to drive sales-ready leads.
On-Camera Performance Training
To help leaders and sellers become comfortable, confident, and engaging in videos.
Sales Enablement Training
Including Assignment Selling and 1:1 video to help deals close faster.
Positioned as the most known and trusted brand in your market
By the time you complete the program, which typically takes around 24 months, your company will achieve the following:
Internal mastery of all of the principles of Endless Customers
Dramatically more sales opportunities from your marketing efforts
Improved sales performance and deals that close faster
Showing up whenever a buyer in your market is looking for what you sell
Marketing and sales teams working as a unified revenue team
A future-proof customer acquisition strategy ready for what's next
An entire team dedicated to guiding you through implementation
Helping you stay on track, build the right skills, and turn Endless Customers into a lasting system inside your business.
Coaches
Your coach provides leadership guidance and accountability, ensuring your entire company is aligned and executing. They oversee your implementation, help you navigate challenges, make tough decisions, and do whatever it takes to ensure you achieve the full promise of this program.
Trainers
Your trainers work hands-on with your team to build the skills needed to execute at the highest level. From content creation, video production, and sales enablement to HubSpot, AI, and automation, they ensure your team has the knowledge and ability to own their success.
Website Strategists
Your website strategist ensures your site is built to attract and convert leads. They help you refine messaging, develop self-service tools, optimize structure, and identify ongoing opportunities for improvement — turning your website into a 24/7 sales engine.
Most coaching and training sessions are conducted via Zoom, with occasional in-person training sessions as needed.
One base price. Everything else, scoped with you.
No tiers, no bundles, no annual lock-ins. Every client starts with the same foundation and builds from there.
$3,500/moThe base coaching program, including Endless Customers Academy.
90-Day CyclesTraining and add-on services, scoped to what next quarter needs.
~$7,850/moWhat the average client invests across all services.
Typical year-one spend runs $6,500 to $15,000 per month, depending on how much you take on versus how much your team does. We'll give you a real number on a call.
"Our coach brought our teams together — aligned them on a single methodology. The results speak for themselves."
We've gained deeper insights into our operations, making us a more intelligent business now than we were before these coaching sessions.
Now we have a very clear vision, a very clear strategy, and we know what we need to do to keep growing.
IMPACT has completely changed our company. We would not be here without me picking up that book.
We have seen so much growth — and not just in revenue — but in the way our team interacts, how we cross-train, and how we collaborate so much better now.
IMPACT has changed how we even look at business. Our competition doesn't like it. By what we're doing, we're raising the standard 10 fold in the industry.
Every time I asked a question, my trainer would answer with another question. It was hard at the time, but I know that's how you grow.
Having IMPACT coaching keeps us up to date on the latest best practices for all things digital marketing and sales. We take the training and apply them to how it works for our own business.
Frequently Asked Questions
Should I do Endless Customers or hire a marketing agency?
If you're looking for a hands-off solution where someone else takes over your marketing, hiring an agency might be the better fit. The Endless Customers Coaching & Training Program is for companies that want to build real in-house capabilities. If your goal is to create content that reflects your team's unique perspective, voice, and values, it needs to come from within. That's what this program helps you do. If you've been burned by agencies before and know you're done outsourcing your brand voice, this is the stronger, more sustainable path forward.
Can we implement Endless Customers without coaching?
Yes, it's possible to implement Endless Customers on your own. The book lays out the core principles, and many of the tools and frameworks are accessible through Endless Customers Academy and other resources. That said, coaching provides structure, accountability, and expert insight to help you avoid common mistakes and move faster. For most companies, coaching increases the chances of long-term success and helps build the right habits from the start.
If you plan to self-implement, a smart first step is our Marketing Audit & Recommendations: a senior coach audits your entire digital presence and hands you a prioritized plan your team can execute on its own.
How much of our team's time is required to make this work?
To fully implement Endless Customers, you'll need dedicated full-time staff focused on content and video — at minimum a content manager and ideally a videographer. Leadership must also make this a top priority. A general time breakdown:
- Quarterly Planning Sessions: ~3 hours per quarter
- Coaching Sessions (Leadership): 1 hour, 1–2 times per month
- Marketing Team Trainings: 30–60 minutes, typically weekly or biweekly
- Sales Training: 30–60 minutes, once or twice a month
- Ongoing Learning: courses in IMPACT+ between trainings
Can this work if we already have an agency or are using other vendors?
Yes. Many clients come into this program with existing agency relationships, whether for paid ads, website updates, or other initiatives. We work alongside your agency partners to ensure alignment, efficiency, and maximum impact — guiding the overall strategy so every dollar spent contributes to sustainable growth.
What if we don't have a content manager or videographer yet?
We can absolutely get started without those roles in place. Helping you find the right person is a core part of what we do together. While the role doesn't need to be filled on day one, we do need a commitment to hire these positions, often starting with the Content Manager, right when we begin. We then train and onboard your new hire so they know exactly how to produce the content your strategy needs.
What happens after we complete the program?
Progress is tracked using the Endless Customers Scorecard, with a target score of 80. Most companies reach this level of mastery within 24 months. Many continue coaching as their business grows, while others move to a less intensive program. We also recommend running a new Alignment Day each year and staying engaged by attending Endless Customers Live.
What if my business is below $3 million in revenue?
The $3 million mark is a guideline, not a hard cutoff. It's often the point where companies can comfortably staff a marketing team and invest in the tools and coaching required. If you're below $3 million but ready to invest, the program may still be a good fit. If coaching is a "not yet," you're not stuck: Endless Customers Academy is built for teams self-implementing the system, Endless Customers Live happens twice a year, and our one-time Marketing Audit & Recommendations gives you an expert-built plan you can execute at your own pace.
How much does Endless Customers Coaching & Training cost?
The base coaching program is $3,500 per month and includes Endless Customers Academy. On top of that, training and add-on services are scoped, presented, and approved in 90-Day Cycles based on what your next quarter needs. Typical year-one spend is $6,500 to $15,000 per month, and the average client spends $7,850 per month across all services. See the pricing page for the complete honest breakdown.
Do you work with companies outside the U.S.?
We do. We often work with companies across Canada, Europe, and Asia-Pacific, including Australia and New Zealand, and we've seen the principles of Endless Customers deliver the same strong results across every market. Buyers everywhere respond to clarity, transparency, and trust.
What does the process look like to get started?
The first step is to schedule an initial call to assess your company's needs and goals. We'll discuss where your company is today, where you want to be, and what challenges you need to solve. We'll also determine if now is the right time to implement Endless Customers and whether we're the right fit for your business.
If we both decide to move forward, we build your plan. This includes helping you understand the process, setting expectations for the first 90 days, and most importantly, meeting your coach. No one signs on unless there's a strong alignment between your team and your coach.
If everything makes sense and the partnership feels right, we finalize the agreement and get started. From there, we schedule Alignment Day, your first major milestone on the Path to Endless Customers.
Ready to take control?
If you're ready to control your growth, stop relying on agencies, and become the most known and trusted brand in your market, it's time to start your Endless Customers Mastery journey.