How Endless Customers Uses AI

Our stance

AI is a powerful tool — and like any tool, what matters is how you use it. At Endless Customers, we use AI to help our team produce better work faster. We do not use AI to replace human judgment, deceive our clients, or cut corners on the things that require real expertise.

This policy explains specifically how AI is and is not used across our coaching, content, and services work — so you can make an informed decision about working with us.

Where we use AI

Research and preparation

Our coaches and content team use AI tools to assist with research, synthesizing sources, preparing summaries, and drafting first passes of documents and content. All AI-assisted work is reviewed, edited, and approved by a human expert before it is published or delivered to a client.

The AI Diagnostic

Our free AI Diagnostic analyzes your website and marketing presence using a combination of automated checks and large language model analysis. The report is generated by AI based on publicly available information about your site. It is a starting point — not a substitute for a full audit by a human coach. The diagnostic clearly labels its AI-generated findings, and we name the model or provider powering it on the diagnostic page itself.

Internal operations

We use AI internally for scheduling assistance, meeting notes, document drafts, and knowledge management. These tools help our team spend more time on high-value coaching work and less time on administrative overhead.

Where we do not use AI

• Coaching calls and advice. Every coaching call is conducted by a trained human coach. We do not use AI-generated scripts or AI-based responses during coaching sessions.
• Strategy deliverables presented as human-authored. If a deliverable — a content plan, audit, recommendation — is AI-assisted in any meaningful way, we say so. We do not present AI-generated work as exclusively human-crafted.
• Personalized investment or legal advice. No AI tool we use is authorized to provide financial, legal, or regulatory advice. Anything that touches those areas goes to qualified professionals.

Third-party AI tools we use

Our team uses several AI tools in day-to-day work, including but not limited to: Claude (Anthropic), ChatGPT (OpenAI), and Gemini (Google). These tools are used in accordance with their providers' terms of service. We do not share confidential client information with third-party AI systems.

Your data and AI

When you use the AI Diagnostic, the URL you submit and the resulting analysis are processed by AI. We collect this data per our Privacy Policy. We do not use client data to train AI models, and we do not share identifying client information with AI providers.

If you share confidential business information with us during coaching, that information stays within our team. It is not entered into third-party AI tools without your consent.

Our commitment to transparency

AI capabilities are changing fast. We update this policy as our practices change. If you have questions about how AI is used in a specific service or deliverable, ask your coach or contact us directly.