Omni-Channel Paid Media · by Swell

Omni-channel ad management.

Swell is IMPACT's paid search and social company. The best companies don't just run ads to get attention, they run ads that amplify trust. We help you turn your best content into campaigns across a prospect's entire digital journey.

Request a Consultation → See the Results

What is it? Swell specializes in paid media strategy, copywriting, design, media buying, optimization, and reporting. We adapt your best trust-building content into paid campaigns that maximize exposure across search and social, tying spend to pipeline and revenue.

The Proof Is in the Data

Trust-first marketing that turned spend into pipeline

Real companies who built trust first, then put paid media and digital behind it, and watched the revenue follow.

$5M Sales pipeline built Read the story → 38 Closed deals from inbound Read the story → $10.5M Revenue Read the story → $1M+ Revenue from digital Read the story → $270K/mo Revenue from digital leads Read the story → +350% New leads Read the story →
Why Paid, Done Right

Most ad spend buys clicks, not customers

Most ads shout for attention and hope the click turns into something. The best companies do the opposite. They run ads that amplify the trust-building content their audience already values, so paid media reinforces a relationship instead of interrupting one.

Swell connects your brand to a prospect's entire digital journey, across search and social, so the right message meets them wherever they are. Every channel works together, and every dollar is tied back to pipeline and revenue, not vanity metrics.

Across Every Channel

We meet your buyer wherever they are

From the first search to the final scroll, we run coordinated campaigns across the channels that matter for your audience.

Paid Search

  • Google Ads
  • Microsoft Ads
  • Intent-driven keywords

Paid Social

  • Meta (Facebook & Instagram)
  • LinkedIn
  • Scroll-stopping creative

Retargeting & Display

  • Re-engage warm visitors
  • Display & video placements
  • Full-journey coverage

Shopping & Amazon

  • Google Shopping
  • Amazon Ads
  • Product feed optimization
What's Included

From strategy to spend to reporting

Swell handles the full paid media engine end to end, so your campaigns stay tied to real business outcomes.

Paid Media Strategy

Map a paid strategy across search and social that aligns with your buyer's journey.

Creative & Copywriting

Ad designs and copy built to stop the scroll and amplify trust-building content.

Media Buying & Optimization

Hands-on buying and ongoing optimization across Google, Meta, Amazon, and Microsoft.

Reporting

Clear reporting that ties ad spend to pipeline and revenue outcomes.

Audience & Targeting

Build and refine the audiences that put your spend in front of the right buyers, not just the most clicks.

Landing Page Alignment

Align ad creative with the pages they point to, so paid clicks actually convert into leads.

Revenue growth charts from paid campaigns built on trust-building content
Amplify, Don't Interrupt

We run ads that amplify the content you already trust

Your best content already earns trust with your audience. Instead of running ads that shout for attention, we put paid budget behind the assets that are already working, so your spend extends a relationship rather than interrupting one.

That's the difference between buying clicks and building customers. When ads amplify trust, the people who click are already warm, and they convert at a higher rate.

A Swell paid media team reviewing campaign performance and pipeline together
Tied to Revenue

Every dollar tied to pipeline, not vanity metrics

Impressions and clicks feel good, but they don't pay the bills. We connect your paid media directly to pipeline and revenue, so you always know what your spend is actually producing.

  • Spend tied to pipeline and closed revenue
  • Ongoing optimization toward your real goals
  • Reporting leadership can act on with confidence
Meet Your Paid Media Team

Strategists who tie spend to your growth

You work with leaders who connect paid media to your overall strategy, your pipeline, and a trust-first philosophy.

Tom DiScipio, Managing Partner & Client Advisor

Tom DiScipio

Managing Partner & Client Advisor

Aligns paid media with your overall growth strategy.

Nicole Cimo, VP of Sales & Marketing

Nicole Cimo

VP of Sales & Marketing

Connects campaigns to pipeline and revenue.

Bob Ruffolo, CEO & Visionary

Bob Ruffolo

CEO & Visionary

Sets the trust-first paid media philosophy.

4 channelsGoogle · Meta · Amazon · Microsoft
Trust-firstAd philosophy
Tied to pipelineReporting
Everything We Cover

One partner for the whole paid engine

From the first strategy session to the monthly report, Swell runs the full paid media picture for you.

Strategy & Audience

  • Paid media strategy
  • Channel mix planning
  • Audience research & targeting
  • Retargeting audiences
  • Budget & bid strategy
  • Buyer-journey mapping

Creative & Copy

  • Ad copywriting
  • Ad & banner design
  • Video & social creative
  • Content amplification
  • Landing page alignment
  • Creative testing

Buying & Reporting

  • Google & Microsoft Ads
  • Meta & LinkedIn Ads
  • Amazon & Shopping
  • Ongoing optimization
  • Pipeline & revenue reporting
  • Monthly performance reviews
Free Guide

The Endless Customers 90-Day Starter Guide

Your first 90 days of building a content culture that earns trust, the foundation your paid campaigns are built to amplify.

Get the Guide →
FAQs

Frequently Asked Questions

What is Swell?
Swell is IMPACT's paid search and social company. We specialize in paid media strategy, copywriting, design, media buying, optimization, and reporting, adapting your best trust-building content into campaigns across a prospect's entire digital journey.
Which channels do you manage?
We run omni-channel campaigns across paid search (Google, Microsoft) and paid social (Meta, LinkedIn), plus retargeting and display and shopping and Amazon. The goal is to meet your buyer wherever they are in their digital journey.
Do I need a content or trust foundation before running ads?
It helps a lot. The best ads amplify content people already trust rather than shouting for attention. If you already have trust-building content, we turn it into paid campaigns; if you don't, we'll point you to the Endless Customers system to build it as we go.
How do you report on results?
We tie ad spend to pipeline and revenue, not vanity metrics. You get clear reporting that shows how campaigns are influencing real business outcomes, every dollar accounted for against pipeline.
Is paid media a retainer?
Yes. Paid advertising with Swell is an ongoing retainer engagement, because media buying, creative, and optimization compound over time. Scope and budget are set after we understand your goals and channels.

Make your ad spend amplify trust.

Tell us about your goals and channels. We'll show you how to turn your best content into paid campaigns tied to pipeline, not vanity metrics.

Request a Consultation → Get a Free AI Diagnostic
Nicole Cimo, VP of Sales & Marketing
Talk with Nicole Cimo VP of Sales & Marketing