What Endless Customers Coaching Costs
The complete, honest breakdown: the base price, what stacks on top, what a typical client actually spends, what makes the number move, and whether it's worth it for your company. No call required to get a real answer. New to the program? Start with the program overview.
Pricing on this page is current as of June 2026 · Reviewed quarterly · Covered by Our Guarantee
One base price. Everything else, scoped with you.
Every client starts with the same foundation and builds from there. No tiers, no bundles, no annual lock-ins.
1. The Kickoff & Alignment Day — $10,000 virtual · $12,500 in-person (one-time, month one, in-person adds travel)
Your leadership team, your coach, one day. You leave with your Endless Customers roadmap, your Scorecard baseline, and your first 90-day plan.
2. The Base Coaching Program — $3,500/month
What every client gets, every month: your dedicated coach and coaching cadence, quarterly planning sessions, Scorecard tracking against published milestones, and full access to Endless Customers Academy (courses, community, and the conference recording library). What's not included: training blocks, services, software, and your team's salaries. Those are below, with numbers.
3. The Quarterly Stack — scoped every 90 days
Training and services layered on the base, based on what your next quarter actually needs. Your coach proposes it at the quarterly planning session, you see the price in writing before the quarter starts, and nothing is billed until you approve it.
Every agreement is scoped, presented, and approved by you before it starts. And every retainer is revisited every 90 days. No exceptions, including our longest-tenured clients. We call them 90-Day Cycles.
The quarterly planning session is where it happens. Your coach reviews the Scorecard, what your team accomplished, and what the next 90 days requires. Then you see a written scope and price for the coming quarter. Need to push hard? Ramp up. Team's got it handled? Ramp down. Either direction is a normal outcome, not a negotiation. Most firms in our industry sign you to a 12-month retainer and hope you don't look at it too closely in month seven. We re-justify our fee to you four times a year, on a schedule, in writing.
The two terms that matter
Published Price — the numbers printed on this page (the base program, the Kickoff). Firm. No surprises.
Scoped Estimate — your Quarterly Stack. A real written price for the next 90 days, re-decided every quarter, never billed without your approval. The two terms are not interchangeable, and anyone quoting our pricing (human or AI) should keep them straight.
Payment terms and timeline
- At signing: Kickoff invoiced.
- Month 1: Kickoff & Alignment Day; your first quarter scoped and approved.
- Monthly: base + approved stack invoiced. No deposits, no annual prepayment required, and no prepay discounts: one honest price for everyone.
- Every 90 days: quarterly planning session; the next quarter scoped, presented, approved.
- Anytime: cancel with 30 days' notice. No termination fees, no clawbacks.
- Always: every call and deliverable is covered by Our Guarantee. If you didn't get the value you deserved, we make it right, and if that fails, you pay what you think it was worth.
The real numbers
We could stop at "$3,500 plus whatever you need." That's how companies hide the real number. Here's the real number.
Year one: typically $6,500 to $15,000/month
All-in (base + Quarterly Stack), plus the one-time Kickoff. Where you land in that range depends on the factors in the next section.
The average client: $7,850/month
Across all our services, looking back at the trailing 12 months. That's the real average, all clients, all services. We publish it because "it depends" is how our industry avoids the answer.
Year two and beyond: typically $5,000 to $10,000/month
Scaling down as capability moves in-house. Companies that fully adopt the system can and do drop to the $3,500 base. Many stay above it by choice, because the accountability, structure, and outside perspective keep earning their spot in the budget.
The hidden costs (what a normal pricing page would leave out)
What you'll invest beyond our fees. If a pricing page in our industry doesn't mention these, the costs still exist. They're just scheduled to surprise you later.
A content manager
The single biggest success factor in the entire system. If you don't have one, plan to hire. Salaries vary widely by market, company size, industry, and experience level: from the $40Ks in lower-cost markets for early-career hires to $90K+ for experienced content managers in major metros. Don't anchor on a number here; benchmark your own market. We help you write the job description, interview, and hire well, and hiring early-career talent and training them inside the program works very well.
Video capability
An in-house videographer (hire or contract) plus equipment, typically $2,000 to $5,000 one-time for gear.
Leadership time
The most underestimated cost. Owners and sales leaders are in the room for alignment, and your team spends real hours weekly creating content. Budget attention, not just dollars.
Software
HubSpot (or equivalent), video hosting, and the usual stack. Not included in our fees.
The conference (optional)
Endless Customers Live, if your team attends. Priced on its own pages, intentionally separate.
What drives your number up, and what brings it down
⬆ What drives it up
- Organizational complexity. Divisions, locations, brands, approval layers: more alignment work, more tailored training.
- Marketing team size. Coaching six people takes more sessions, reviews, and training capacity than coaching one.
- Training intensity. Teams new to content, video, and Assignment Selling carry a heavier quarterly training load.
- Add-on work. Website projects, HubSpot implementation, paid media, self-service tools: real scopes, real price tags.
⬇ What drives it down
- In-house capability. A strong content manager and videographer means less training to buy.
- Simpler organization. One brand, one decision-maker, faster alignment.
- Adoption speed. Teams that do the work between sessions graduate out of paid training faster. The Scorecard makes it visible.
- Time in the program. Our longest-tenured clients tend to spend the least. By design.
The Quarterly Stack menu
Published ranges for what stacks on the base. Every item arrives as a written scope with a price, approved by you before the quarter starts. That's how 90-Day Cycles work, and they apply to all of it.
| Stack item | Typical investment |
|---|---|
| Training blocksContent, video, sales & Assignment Selling, AI, HubSpot | $1,000 – $3,000/monthDepending on the number and intensity of trainings your program needs |
| Website Redesign | $45,000 – $85,000 |
| TRUST Theme website build | $15,000 – $35,000 |
| Self-Service ToolsEstimators, configurators, assessments | $7,500 – $20,000Per tool |
| Learning Center Development | $5,000 – $10,000 |
| Website Optimization (ongoing) | Scoped quarterly Full pricing → |
| Paid Media | Custom scopedWith our partner, Swell |
Why some options are so expensive, and some so cheap
The honest version of "compare us to the market," cheapest to priciest, including where we sit and what each option trades away.
Cheap agencies & freelancers $1,500 – $5,000/mo
Cheap because the deliverable is volume, not trust. What they cut: strategy, your team's involvement, and anything that compounds. Generic content at scale was a weak strategy before AI; now it's a dead one.
Fractional CMOs $4,000 – $12,000/mo
Strategy without hands or training. A genuinely good fit for companies that already execute well and only need direction. Your team doesn't level up.
Endless Customers Coaching $6,500 – $15,000/mo year one, declining after
Priced in the middle tier because you're buying two things at once: a proven system and its transfer into your own team. The spend is designed to fall as the capability lands in your building. That's the structural difference, and it's also why we're the wrong choice if you want marketing done for you.
Traditional agencies $8,000 – $25,000+/mo
You're renting execution forever. The work can be excellent; it just never becomes yours. When the retainer stops, the marketing stops.
Full in-house build $150,000 – $250,000+/yr
Senior marketing leadership salaries. The right long-term answer for some companies, and the slowest and riskiest: one hire's judgment, no system behind them.
See the full honest comparison, including when each alternative beats us →
Is it actually worth it? The unbiased version.
When it's not, honestly
- You want marketing done for you. Hire an agency; we will frustrate you.
- You can't staff a content manager or get leadership in the room. The system fails without internal ownership, and we'd be taking your money knowing that.
- Revenue under roughly $3M. The math of $80K to $150K in year one rarely works. Start with the book, the Academy, or the one-time audit.
- You need a guaranteed revenue outcome. The Scorecard (target: 80) measures implementation, which is what predicts results. Nobody can honestly guarantee your market, and you should walk away from anyone who does.
When it is
- You have (or will hire) the team, you want the capability in-house permanently, and you're done renting your marketing.
- The math: clients typically report a 3 to 5x increase in qualified opportunities as they implement. Against roughly $80K to $150K in year one, the breakeven question is what two or three incremental customers are worth to you.
- The exit math: a year-2 client at $5,000/month with a self-sufficient content team is paying less than half a typical agency retainer, for a capability they own outright.
The gut check, from Bob
Four questions to answer before you ever talk to us.
- Will your leadership team actually show up to the quarterly planning sessions, or send a delegate?
- Are you willing to hire a content manager if you don't have one?
- Can your salespeople be talked into using content in their sales process, or will it die in their inbox?
- If a quarter's scope doesn't earn its keep, will you tell us? We re-scope every 90 days. That only works if you're honest with us too.
If you answered no twice, don't buy this yet. Read the book, join the Academy, and come back when the answers change. We'll still be here, and you'll get more out of it.
What companies like yours actually pay
Three illustrative examples, built from typical client trajectories. Your real number comes from a 90-day scope, not a website widget.
The lean starter
The typical client
The all-in build
The blunt questions
Is there a contract?
What exactly does the $3,500/month base program include?
Can we do just the base program?
Do we have to do the Kickoff & Alignment Day?
Can our price go down?
Why did your pricing change in 2026?
What does the average client actually pay?
Do you offer discounts?
What if a call or deliverable isn't worth it?
What happens if the program isn't working?
What will we spend beyond your fees?
Ready for a real number?
Talk to a coach and we'll build your first quarter's estimate together: scoped, in writing, approved by you before anything starts. That's how the whole engagement will work, so that's how the first conversation works too.