Program Pricing

We believe in pricing transparency. This page explains how our pricing works, what factors affect cost, and how to choose the right plan for your business. You'll find real numbers, clear deliverables, and a breakdown of exactly what you're paying for. No vague promises. No hidden fees.

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How Our Pricing Works

Priced to the level of support you need

Our pricing is based on the level of coaching and support your team needs to solve the specific challenges you're facing. During the sales process, your coach will recommend the plan that best aligns with your goals, pace, and available resources. Once your plan is selected, we begin with Alignment Day, an intensive kickoff designed to get your entire team on the same page. Many clients also add on services like website development or paid media, which are scoped separately.

First Month

Kickoff & Alignment Day

Virtual: $10,000

In-Person: $12,500 + travel costs

  • Pre-Alignment Day Kickoff Meeting
  • Company-wide, 3-hour Endless Customers Training
  • Content, Technology, and Strategy/Alignment Audits
  • Your First Endless Customers Planning Session
Alignment Day kickoff
Monthly Coaching Plans

Choose the plan that's right for you

Below is what is typically included at each level, though the exact services may be adjusted to fit your team's unique needs. All plans are month-to-month, starting in Month 2.

Guidance
$5,500
per month

For more self-sufficient teams that want strategic coaching with light training. A great option for companies that have completed a Mastery program and need less immersive support.

  • IMPACT+ Membership
  • Quarterly Planning Sessions
  • 2 Coaching Sessions per quarter
  • 2 Trainings per quarter (content or video)
  • Up to 2 content/video reviews per month
  • 3 Endless Customers Live passes per event
  • Standard pricing
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Recommended
Mastery
$8,000
per month

Our most common plan. Ongoing coaching, training, and hands-on support for your marketing and sales teams so they move faster, stay aligned, and achieve mastery within 24 months.

  • Everything in Guidance, plus:
  • 5 Coaching Sessions per quarter
  • 10 Trainings per quarter (any training)
  • Up to 5 content/video reviews per month
  • Website Strategy (available if needed)
  • HubSpot Training (available if needed)
  • Level 1 price break
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Mastery Accelerated
$10,500
per month

Our most immersive program. Extra coaching, training, work reviews, and support. A strong fit for larger organizations with multiple departments or teams that want to fast-track results.

  • Everything in Mastery, plus:
  • 24 Trainings per quarter (any training)
  • Up to 8 content/video reviews per month
  • Assignment Selling & AI for Sales training
  • Website & HubSpot training included
  • Level 2 price break
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Not Sure Where to Start?

Which plan is right for you?

If you're committed to doing this right and want to avoid the trial-and-error that slows most teams down, start with Mastery. In our experience, it's the best fit for most companies. If you need to move faster and want to complete implementation within 12-18 months, Mastery Accelerated may be a good fit.

That said, we've seen teams find success starting with Guidance, especially if they've previously had success self-implementing other business frameworks. Of course, you can always adjust your plan as your needs evolve.

If you're unsure which plan is right for your team, talk with us. We'll help you make the best choice.

Add-On Services

Extra support when you need it

As part of your Endless Customers Coaching and Training Program, we offer a select group of add-on services for teams that need extra support.

Website redesign

Website Redesign

Typically $45,000–$85,000 · TRUST theme builds $15,000–$35,000

If your current site is holding you back, you may need a full redesign. This includes strategic messaging, UX design, conversion optimization, and development on HubSpot CMS or WordPress. For a faster, more cost-efficient option, we also offer builds using our HubSpot TRUST theme.

Self-service tools

Self-Service Tools

Often $7,500–$20,000 per tool

We help you plan the right self-service tools (pricing calculators, assessments, configurators) and can build them for you. That includes mapping the logic, writing the copy, and integrating with your site and CRM. Some clients also use PriceGuide.ai as a lower-cost option.

Learning center development

Learning Center Development

Usually $5,000–$10,000

Many clients have us build and launch a Learning Center to house all of their Endless Customers content, including layout design, tagging systems, filters, and content migration.

Paid media management

Ads & Paid Media Management

Custom scoped via Swell

Once your website is optimized and your content is performing, you may want to amplify your reach with paid media. Our paid media team, Swell, audits your existing campaigns or builds a custom strategy. Visit swellsquad.com for details.

Plan Ahead

Understanding the full cost of implementation

In addition to coaching and training, there are a few other costs to consider when planning your rollout of the Endless Customers System™.

Key roles

Key Roles

The two roles that make Endless Customers work are a content manager and a videographer. If you don't already have them on staff, you'll need to hire for both, usually within the first 6-12 months.

Technology

Technology

Your tech stack should include a robust, AI-powered CRM like HubSpot used by all customer-facing teams, plus tools for 1:1 video, analytics, keyword research, and AI tools like ChatGPT.

Video equipment

Video Equipment

Creating great video requires the right tools: camera, lighting, microphone, and editing software. Many teams start with budget equipment (often $2,000–$5,000) and level up as video becomes core.

FAQs

Pricing Questions

Is there a contract or commitment length?
It typically takes most companies about 24 months to achieve mastery in all areas of the Endless Customers System. That said, we don't lock anyone into a long-term contract. All of our coaching programs are month-to-month with a 30-day cancellation notice. We earn your trust and your business every single month.
Can we switch plans later if we need more or less support?
Yes. Most clients revisit their level of support during quarterly planning sessions, when we map out the focus areas and training needed for the next 90 days. That's typically the best time to evaluate whether you need to scale up or down based on your goals, pace, and internal capacity.
What's the total cost to implement Endless Customers over a year?
It varies depending on your current team, goals, and pace. Coaching and training typically range from $75,000 to $150,000 per year, depending on the level of support. Website projects, if needed, usually fall between $25,000 and $50,000 annually. Staffing (a content manager and, over time, a videographer) is often the biggest consideration, along with technology and a one-time video equipment investment in the range of $2,000 to $5,000. Most of these are investments most growing businesses are already making.
What kind of ROI can we expect, and how long does it take?
ROI varies by company, but the potential is significant. Most companies we work with see a 3 to 5 times increase in qualified opportunities entering their pipeline, and those opportunities convert at a higher rate. Results can begin almost immediately; the fastest gains come when your sales team is trained to integrate content into the sales process. Over time, as your brand becomes more visible and trusted, your pipeline grows and your cost per acquisition drops.

Ready to take control?

If you're ready to control your growth, stop relying on agencies, and become the most known and trusted brand in your market, it's time to start your Endless Customers Mastery journey.

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