Does the guarantee cover the Kickoff & Alignment Day?

Yes, the whole thing, all $10,000 to $12,500 of it.

Does the guarantee cover the conference or the Academy?

Each has its own terms: the Endless Customers Live refund policy is published on its event pages, and an Academy-specific guarantee is coming separately.

How We Help Our Guarantee

Worth it, or you don't pay for it.

Every coaching call, every training, every deliverable is covered by one promise with no fine print. Here it is, in writing.

The Endless Customers Guarantee

If any call, training, or deliverable doesn't give you the value you deserve:

Tell us within 7 days

Tell your coach, in any channel, in a single sentence: "That wasn't worth it for us." That's the whole process. No form, no justification, no approval chain.

We make it right first

Step one is never a discount; it's the work. We'll redo the deliverable or re-run the session, at no cost. Most of the time, that's the end of the story, and you got what you paid for.

If it still falls short, you set the price

You tell us what the work was actually worth to you, and we'll refund or credit the difference, whichever you prefer. We won't negotiate your number. Even if your number is zero.

Last updated June 2026 · Reviewed quarterly · Either name above honors the same promise

Covered. All of it.

Every coaching call and quarterly planning session
Every training session and training block
The Kickoff & Alignment Day, all $10,000 to $12,500 of it
Every Quarterly Stack deliverable: website projects, Learning Center builds, self-service tools, optimization work
The Audit & Recommendations engagement

Not covered, and why

Third-party costs. Ad spend, travel, software licenses. We'll guarantee our work all day; we can't refund money that went to Google or an airline.
Endless Customers Live. The conference has its own published refund and transfer policy, and it stays separate on purpose.
Endless Customers Academy. Self-serve membership will get its own guarantee, written for how a subscription actually works. Coming separately.

Why We Can Make This Promise

The structure was already built for it

12× how many times a year we re-earn your business, month to month

No long-term contracts. Month-to-month with 30-day notice. Every scope approved by you before it starts, and every retainer revisited every 90 days (90-Day Cycles). We already re-earn your business twelve times a year; this page just holds every individual call and deliverable to the same standard.

And the honest business logic, because you'd wonder: a company that had to refund work constantly couldn't afford this page. We can, because making it right at step one almost always works, and because coaches who know every session is guaranteed prepare like it.

No fine print, deliberately.

No annual capsit never resets or runs out
No maximum claimsevery claim stands on its own
No "reasonable use" clausewe trust you; that's the whole design

If you use this guarantee often, we don't have a fine-print problem, we have a delivery problem, and that's ours to fix. We teach businesses to earn trust by saying what others won't; this page is that advice with our own money behind it.

Accountability note: once we have a full year of data, we'll publish how many times this guarantee was claimed and how many times it was honored, every year, on this page.

If It's Bigger Than One Deliverable

A missed session is this page. A drifting quarter has its own.

Same two doors, with published response times: an acknowledgment within 1 business day, a written plan within 5, and a decision with you inside 14.

When It's Not Working →

Do I have to justify the claim?

No. "It wasn't worth it to us" is sufficient. We'd rather trust you than interrogate you.

Does it really cover the Kickoff Day?

Yes, the whole thing.

What counts as a deliverable?

Anything we produced for you: a website page, a Learning Center build, a self-service tool, a training, an audit, a coaching session. If we made it and you paid for it, it's covered.

Can I claim it more than once?

Yes. There's no cap. If it keeps happening, that's a delivery problem on our side, and we'll address the engagement itself, not just the invoice. See When It's Not Working.

Refund or credit, who decides?

You do. Either is fine with us.

What about the conference or the Academy?

Each has its own terms: the conference's refund policy is published on its event pages, and the Academy guarantee is coming separately.

What if the problem is the whole engagement, not one session?

That's the When It's Not Working process: same doors, bigger conversation, published response-time commitments.

Does this apply to current clients?

Yes, every client, from the day this page published.

This is how we'd like to be judged

See what the program costs, how 90-Day Cycles work, and what a typical client actually spends. The numbers are all published.

See Program Pricing → Talk to a Coach