Trademark Policy

Our trademarks

The following names, phrases, and logos are trademarks of IMPACT (the parent company of Endless Customers) and may not be used without prior written permission:

• Endless Customers™ — including the wordmark and logo
• Endless Customers Live™ — the conference brand
• They Ask, You Answer™ — the foundational methodology (licensed from Marcus Sheridan)
• IMPACT™ — the parent company name and brand

What you may do

You may use Endless Customers trademarks in the following ways without prior permission:

• Nominative fair use: Referring to Endless Customers or IMPACT in a factually accurate, non-misleading way — for example, "I'm enrolled in the Endless Customers coaching program" or "This article references the Endless Customers system."
• Press and editorial use: Journalists and bloggers may use our name and logo when covering us accurately, in accordance with standard editorial practice. Logo files are available in our Brand Guidelines.
• Social sharing: Sharing our content, tagging our accounts, and referencing our brand in social posts.

What you may not do

• Use our name or logo in a way that implies partnership, endorsement, or affiliation that doesn't exist
• Use our marks in a domain name, business name, or product name
• Alter, distort, or combine our logo with other graphics
• Use our marks in a disparaging or defamatory manner
• Register any trademark that is confusingly similar to ours

Requesting permission

If you'd like to use an Endless Customers or IMPACT trademark in a way not covered above — for example, in a co-branded partnership, course, or licensed material — email us at legal@endlesscustomers.com with a description of the intended use.

Logo and brand files

Approved logo files and brand assets are available on our Brand Guidelines page. Always download from that source to ensure you have the current approved version.