The alignment that our team has gained from all being at Endless Customers together is huge.
October 5–7, 2026 · Hartford, CT
Where Industry Disruptors Become Market Leaders
The only in-person event built entirely around the Endless Customers system. Spend three days with the sales, marketing, and leadership teams turning attention into revenue and customers into lifelong fans.
What Is Endless Customers Live?
A full day of training and inspiration, led by the experts
Endless Customers Live 2026 is a three-day, single-track conference held October 5–7, 2026 at the Hartford Marriott Downtown in Hartford, CT. Tickets are $1,299 for individuals and from $799 per person for teams, and the event is built for owners, sales, and marketing leaders at companies between $3M and $100M in revenue.
It's where business leaders, sales pros, and marketers come together to master the proven framework that attracts better buyers, shortens sales cycles, and drives unstoppable growth.
At its core is one powerful, full day of training and inspiration led by the experts who've put Endless Customers into action. You'll leave with the clarity, tools, and momentum to make it happen in your own organization.
Want more? Get a 3-day pass for an exclusive pre-event workshop and evening reception, or stay for our special AI Day to future-proof your strategy.
350+
Attendees
3
Days
∞
Ideas
Why It Matters
"Endless Customers Live is the only event where Endless Customers practitioners across marketing, sales, and leadership come together. Three days of expert insights and guidance straight from Endless Customers coaches will arm you with exactly what you need to transform your business."
Marcus Sheridan
Keynote Speaker & Author
The People on the Stage
Every session is led by the people who teach this system for a living — the author who wrote the book and the coaches who implement it with real businesses every week. Tap anyone to see their full profile.
Marcus Sheridan
Keynote Speaker & Author
Bob Ruffolo
CEO & Visionary
Tom DiScipio
Managing Partner
Allison Belles
Executive EC Coach
Vin Gaeta
Executive EC Coach
John Becker
EC Coach
Brian Casey
Sr. Coach
Reagan Cotton
EC Coach
Cassie Findley
EC Coach
Brett Ingram
EC Coach
Austin Mock
EC Coach
Mandy York
EC Coach
Derek Baer
Sales Coach & Advisor
Jessica Palmeri
Lead HubSpot Trainer
Joe Bachir
HubSpot Trainer
Session assignments and special guests are announced with the full agenda. Lineup subject to change.
Built for businesses that aspire to dominate the next decade
Rooted in the Endless Customers System — a business approach that has driven success across diverse industries by building trust and obsessing over the modern buyer in the AI era. Industries represented at the event include:
B2B Services
Building Materials
Commercial Real Estate
Construction
Cybersecurity
Franchises
Healthcare & Health Services
Homebuilders & Remodelers
Home Improvement
Insurance
Logistics
Managed Services
Manufacturers
Retail
Companies Thriving with Endless Customers
Brought in $270k per month from organic leads with Endless Customers
Grew revenue by $1M with Endless Customers
Doubled annual revenue 4 years in a row after implementing Endless Customers
After applying Endless Customers, sales increased by 40% in one year
Attributed $3M in revenue in a single quarter to Endless Customers
Increased leads by 1,300% after implementing Endless Customers
Increased organic visits from 2,000 to 8,700 per month within a year
Doubled revenue 3 years in a row after implementing Endless Customers
What Attendees Have Said
Attending Endless Customers Live made me realize we needed a refresh on the basics of They Ask, You Answer — getting marketing and sales together, and creating content we'll use in the sales process.
It was super exciting to learn about AI and the different use cases for social media and video editing.
Marcus's presentations are motivating, insightful, and he leaves the audience with clear takeaways.
2026 Endless Customers Live Agenda
Agenda is subject to change.
11:30 AM
Pre-Event Meet & Greet and What to Expect
12:00 PM
Workshops — Web, Ads, and CRM
1:00 PM
30 Minute Break
1:30 PM
Workshops — Web, Ads, and CRM
2:30 PM
30 Minute Break
3:00 PM
Workshops (Topics coming soon!)
4:00 PM
30 Minute Break
4:30 PM
Main Stage — Kickoff & Part 1: The 4 Pillars of a Known and Trusted Brand
Led by Marcus Sheridan and the Endless Customers coaching team. Learn the core framework behind Endless Customers — the four behaviors that separate trusted brands from the ones struggling to be seen. Real examples and a quick worksheet to identify your current strengths and gaps.
5:00 PM
Pre-Event Networking Party Sponsored by HighLevel
8:00 AM
Breakfast / Networking / Sponsors
8:15 AM
Breakout Workshops (Topics Coming Soon)
9:00 AM
Part 2: The 4 Pillars of a Known and Trusted Brand
How top brands earn trust faster by showing their process, products, pricing, and people — unedited. A hands-on table activity mapping your own “show, don’t just tell” opportunities.
10:00 AM
Break + Activity
10:30 AM
Part 3: The 4 Pillars of a Known and Trusted Brand
The fundamentals of assignment selling, self-service tools, and transparent pricing — plus an activity identifying where your sales process holds buyers back.
12:00 PM
Lunch
12:30 PM
Optional Breakout Workshops (20 minutes)
1:00 PM
Part 4: The 4 Pillars of a Known and Trusted Brand
Showing the real people behind the brand. The fundamentals of human connection in the AI era, plus a workbook activity to define where your brand can show more heart.
1:45 PM
Break — Move to Workshops
2:15 PM
Breakout Workshops (5 topics coming soon)
3:00 PM
Break — Switch Workshops
3:15 PM
Breakout Workshops (5 topics coming soon)
4:00 PM
Break — Back to Main Stage
4:15 PM
Putting It All Together
Assess your organization using the official Endless Customers Scorecard, see a real company’s transformation, and map your first steps through a guided workbook activity.
4:45 PM
Special Keynote!
5:30 PM
Break — Take Stuff to Your Rooms
6:30 PM
Dinner & Casino Night!
8:00 AM
Breakfast
8:15 AM
Breakout Workshops (Topics Coming Soon)
9:00 AM
Where AI Visibility, AI, and SEO Are Going
10:00 AM
Break + Activity
11:00 AM
Your Endless Customers Journey: What To Do Next
12:00 PM
Event Concludes
12:30 PM
Optional Post-Event Networking at Arch Street Tavern
Want the full agenda in your inbox?
We'll send the latest agenda as a PDF, plus speaker and workshop announcements as they land.
Thanks — keep an eye on your inbox.
Reserve Your Seat
Individual Ticket
$1,299
For teams of 3+, switch to "Teams"
Team of 3+
$999
per person
Team of 5+
$899
per person
Team of 8+
$799
per person
Fully refundable up to 30 days out. Tickets transferable anytime. For most businesses, one new customer covers this several times over.
Need sign-off first? We wrote the email for you →
Hotel & Travel
Hartford Marriott Downtown
Both the event and accommodations are at the Hartford Marriott Downtown, located at 200 Columbus Blvd, Hartford, CT 06103.
We have a block of rooms available at a reduced rate of $265 per night. Be sure to make your reservation before the block closes on Friday, September 4, 2026.
2026 Endless Customers Live Sponsors
Become a Partner
Sponsor Endless Customers Live
We offer a variety of sponsor options for Endless Customers Live starting at just $4,000. Email events@impactplus.com with questions or interest.
Frequently Asked Questions
Answers to the most common questions about attending or sponsoring Endless Customers Live.
Why aren't there more sessions on AI?
AI is important, but it's just a tool. Without the right foundation, it won't drive real results. At Endless Customers Live, we focus on the fundamentals of the Endless Customers system, because that's what actually makes AI work. That said, we do include breakout sessions where you'll see how to apply AI tools in a practical way within the system.
Will session recordings, slide decks, or materials be available after the event?
All slides will be made available to attendees within 48 hours of the event. We record all main-stage sessions. Full access to every recording and resource is included for Pro members of Endless Customers Academy within 2 weeks of the event.
Do you offer discounts for non-profit companies?
Yes, we offer a 15% discount on tickets. Please email events@impactplus.com for more information.
Do sponsors need to register?
You can bring as many people as you'd like but every attendee, even sponsors, needs a ticket. Sponsorship packages include 1-2 tickets depending on the package purchased, and additional tickets are at a discounted cost.
Where's the hotel?
Both the event and accommodations are at the Hartford Marriott Downtown, 200 Columbus Blvd, Hartford, CT 06103. Room rate starts from $265 plus tax. Block closes Friday, September 4, 2026.
Are there group discounts?
Yes, we have group discounts available for groups of 5 or more. Choose the group ticket type at checkout. For groups of 10+ please email events@impactplus.com.
What is your refund, cancellation, and ticket-transfer policy?
You may request a refund up to 30 days before the event; we'll issue a full refund minus processing fees. Within 30 days, you may transfer your ticket to another attendee or receive a credit toward any IMPACT event within the next 12 months. Refunds are not available for no-shows.
Can attendees upgrade or transfer their ticket to someone else?
Yes! You can upgrade your ticket at any time, and tickets are fully transferable, so you may send a substitute attendee at any point.
What forms of payment do you accept for registration?
We accept all major credit cards at checkout, and invoice/ACH payments are available upon request.
Can I register on-site, or do I need to purchase my ticket in advance?
On-site registration and ticket upgrades are available, but we strongly recommend registering in advance so we can plan for seating, meals, and the best possible experience.
Is parking available at the venue, and what does it cost?
Yes, parking is available on-site at the hotel. Attendees receive 50% off the self-parking rate in the covered garage. Regular self-parking is $44/night with in-and-out privileges (validation required).
What is the dress code?
The dress code is business casual or business professional. Branded company apparel (like polos) is absolutely welcome.
Will there be Wi-Fi available for attendees?
We do not provide Wi-Fi in the ballroom as this is an immersive, distraction-free event with printed workbooks. Hotel guests have access to lobby Wi-Fi, but in-session Wi-Fi is not offered.
What is your policy on photography, video, or recording during sessions?
We record all sessions, so there's no need to photograph every slide. We ask that attendees keep photography and recording during sessions to a minimum. You're welcome to take photos during breaks, networking, and receptions.
Will the event be live streamed?
This is an in-person event only. Select session recordings will be available afterward for attendees, and full access is included for Endless Customers Academy Pro members.
Who is the event best suited for?
Endless Customers Live is designed for business owners, CEOs, sales and marketing leaders, content creators, and videographers. Companies between $3M and $100M in revenue tend to see the strongest results.
Can attendees bring guests, spouses, or children to any part of the event?
We recommend not bringing guests. Every attendee needs a ticket, and we do not have dedicated space for spouses or children during sessions. If you are a nursing parent, we will do our best to accommodate and we do have a mother's room available.
Join Us at Endless Customers Live
Don't miss the chance to be inspired by what's possible with Endless Customers in your business. Connect with other practitioners across sales, marketing, and leadership.
Can't make these dates? Join us in Chicago, April 5–7, 2027 →