Endless Customers by Marcus Sheridan | Book, Audiobook & Bulk Orders

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Hardcover

The full 288-page system

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Audiobook

Narrated by Marcus, about 8 hours

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Instant download, read on any device

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I've long been a superfan of the forward-thinking principles Bob and Marcus preach. The best kind of content builds trust first, then drives results. Endless Customers shows you how.

Ann HandleyChief Content Officer, MarketingProfs; WSJ best-selling author of Everybody Writes

Simplicity and structure are at the core of what makes EOS so effective, and Endless Customers shares that same philosophy. A powerful, clear roadmap for elevating your marketing and sales.

Gino WickmanAuthor of Traction & Shine, creator of EOS

Endless Customers is all about how to actually get a proper messaging campaign done so your products get discovered by those who need them. Marcus has done us all a great favor.

Donald MillerAuthor of Building a StoryBrand, CEO of StoryBrand.AI

We're proud to count IMPACT among our top partners in the HubSpot community. Through Endless Customers, they've helped many of our customers become the most trusted brands in their markets.

Brian HalliganCo-founder and executive chairperson, HubSpot

$150M+ in revenue generated 1,000s of companies running the system #1 framework for trust-driven growth

1

Say what others won't

The Big 5 topics that earn outsized trust and drive qualified buyers.

2

Show what others won't

The Selling 7 videos that build trust across the entire buyer journey.

3

Sell how others won't

Self-service tools and Assignment Selling that close better-prepared buyers.

4

Be more human

How to use AI and technology to feel more human to buyers, not less.

What you'll learn

Earn trust by answering your buyers' toughest questions better than anyone in your industry.
Turn your website into a 24/7 salesperson that builds credibility and drives conversions.
Let buyers self-educate and qualify themselves before they ever talk to sales.
Use video to connect with buyers and shape their decisions.
Build a culture of transparency your competitors can't match, in any industry.

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See the full methodology →

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Marcus Sheridan

Keynote speaker · Author of They Ask, You Answer · Partner at IMPACT

Marcus Sheridan is an international keynote speaker and business strategist, hailed as one of the top marketing and sales speakers in the world. He co-founded River Pools during the 2008 recession, pioneering the strategies that saved the company and became the foundation for They Ask, You Answer.

Today he is a partner at IMPACT, where he and the team help businesses implement the Endless Customers model to become the most known and trusted brands in their markets.

250+ keynotes a year Author of They Ask, You Answer Partner at IMPACT

Meet the team → Book Marcus to speak →

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The team at IMPACT

Co-authors

IMPACT is the team behind Endless Customers, the coaches and strategists who help businesses put the model to work every day. Their work in the field shaped the book's frameworks, stories, and examples. About IMPACT →

Put Endless Customers in every hand on your team

Volume pricing on orders of 10 or more, with options for custom branding and author add-ons. The fastest way to get everyone aligned on the same system.

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Read the first chapters, free

Get the special preview edition: select chapters, the Four Pillars of a Known and Trusted Brand, and quick-start resources. We'll send it straight to your inbox.

Select chapters from the full book
The Four Pillars of a Known and Trusted Brand
Quick-start resources to apply the system now
A feel for the authors' voice and approach

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Is there an audiobook?

Yes. The Endless Customers audiobook is narrated by Marcus Sheridan and available on Audible. You can find it in the available formats above.

Where can I buy Endless Customers?

The hardcover is available from Amazon, Barnes & Noble, Bookshop.org, and Books-A-Million. The ebook is on Kindle, and the audiobook is on Audible. See all formats and stores →

Can I order copies in bulk for my team?

Yes. Orders of 10 or more copies unlock volume pricing, with options for custom branding and author add-ons. Explore bulk orders →

How is Endless Customers different from They Ask, You Answer?

Endless Customers is the evolution of They Ask, You Answer. It updates the framework into the Four Pillars of a Known and Trusted Brand and folds in everything the team has learned since, including how to stay human while using AI. If you loved the first book, this is the current, complete system.

Who is this book for?

Business owners, CEOs, and sales and marketing leaders in any industry who want to become the most trusted brand in their market. The system works at any stage of growth.

How long is the book?

288 pages, published by Wiley in 2025 (ISBN 9781394282784).

Can I read part of it for free first?

Yes. The free preview edition includes select chapters and the Four Pillars. Get the free preview →

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Get your copy of Endless Customers

Available in hardcover, audiobook, and ebook. Pick your format and your favorite store.