The standards we hold ourselves to

Our mission is to help businesses become the most trusted voice in their industry. We cannot ask that of others without holding ourselves to the same standard. This policy governs everything we publish — articles, podcasts, webinars, guides, and courses.

Editorial independence

Our editorial decisions are made by our editorial team, full stop. What we cover and the conclusions we reach are not for sale. No advertiser, sponsor, partner, or client can buy favorable coverage, alter our recommendations, or kill a story. When we recommend a tool or approach, it is because we believe it serves the reader.

Accuracy & sourcing

We are committed to getting it right.

• Factual claims are verified against primary sources or our own first-hand data before publication.
• We link to original sources so readers can check our work.
• We clearly distinguish reporting and evidence from opinion and prediction.
• Statistics are dated and attributed; we avoid presenting old data as current.
• If we cannot verify a claim, we do not publish it as fact.

Use of AI

We use AI tools thoughtfully and transparently. Our rules are simple:

• Humans are accountable. A qualified human author is responsible for every published piece. AI does not get a byline.
• AI assists; it does not author. We may use AI for research, outlining, summarizing, and editing. We do not publish raw AI output as finished, expert content.
• Experience is never fabricated. First-hand stories, results, and quotes are real. We never use AI to invent experience we do not have.
• Everything is verified. Any fact or figure an AI tool surfaces is checked against a primary source by a human before it appears.

Expertise & review (E-E-A-T)

Content is created by people with real, demonstrable experience. Each author has a public profile listing their role, credentials, and the work they do. When a topic is technical or high-stakes, a second subject-matter expert reviews the piece for accuracy and is credited as a reviewer. Our full workflow is described on our Editorial Process page.

Disclosure & conflicts of interest

When we have a relationship that a reasonable reader would want to know about, we disclose it. That includes affiliate relationships, partnerships (for example, our relationship with HubSpot), products we sell, and any case where a person we cover is also a client. Authors recuse themselves from covering topics where they have a personal financial conflict they cannot disclose.

Advertising & sponsorship

Sponsored content, if any, is clearly labeled as such and kept visually and structurally separate from editorial content. Sponsors never receive approval over our editorial coverage. A sponsorship of our podcast or conference does not buy a sponsor favorable treatment in our writing.

Corrections & updates

We will make mistakes, and when we do, we fix them openly.

• Corrections: Substantive factual errors are corrected promptly, with a note on the page describing what changed when the correction is significant.
• Updates: Evergreen content is reviewed on a schedule and revised to stay accurate. Each page shows its original publish date and last-updated date.
• Spot an error? Email editorial@impactplus.com and we will review it.

Fairness & inclusion

We write for a broad audience and aim to be accurate, respectful, and inclusive. We avoid stereotypes, choose examples that reflect a range of industries and people, and hold guest contributors to the same standards as our staff. We design and write for accessibility — see our Accessibility statement.

Privacy & data

We respect the data you share with us and protect it with the safeguards described on our Security page. We collect only what we need and honor access and deletion requests. Full details are in our Privacy Policy.

Feedback & contact

This policy is a living document; we update it as our practices evolve. If you have a question, a concern about something we published, or feedback on these standards, we want to hear it. Reach our editorial team at editorial@impactplus.com.