The practitioners behind our content
Every article, podcast, and guide is created by someone who does this work for real businesses every day. No anonymous bylines. Meet the people whose experience you are learning from.
Marcus Sheridan
Keynote Speaker, Author & Partner
Bob Ruffolo
CEO & Visionary
John Becker
Content Strategy Coach
Vin Gaeta
Executive Coach
Allison Belles
Executive Coach
Mandy York
Content & AI Coach
Tom DiScipio
Managing Partner & Client Advisor
.png)
Brian Casey
Senior Coach
Looking for the full company directory, including providers and staff? Visit Meet the Team.
Why we put names and faces on everything
When you take advice, you deserve to know who is giving it and why they are qualified. That is the whole idea behind the Endless Customers System — trust is built through transparency. So we apply it to ourselves: every author has a full profile with their experience, credentials, and the content they have produced.
It is also how great content works today. Search engines and AI assistants increasingly reward genuine expertise and first-hand experience. Real authors with real track records are not a nicety; they are the standard. Read more about how that shapes our work on our Editorial Process page.