58:24
Main Stage · Tuesday
The 4 Pillars of a Known and Trusted Brand
Marcus Sheridan
Past Event · March 30 – April 1, 2026 · Rosemont, IL
Endless Customers Live 2026: That's a Wrap, Chicago
The first event under the Endless Customers name. 350+ business leaders, sales pros, and marketers at the Loews Chicago O'Hare — a day of hands-on workshops, a full main-stage day on the 4 Pillars, the Neon Party, and an AI Day with Marcus Sheridan.
Three Days, Session by Session
Endless Customers Live 2026 ran March 30 – April 1, 2026 at the Loews Chicago O'Hare Hotel in Rosemont, IL — a workshop day, a single-track main-stage day on the 4 Pillars of a Known and Trusted Brand, and an AI Day led by Marcus Sheridan. Here's what actually happened.
Monday, March 30
Workshop Day
1:00 PM
The Adoption Gap: Why Even the Best Teams Resist Change
Chandni Desai & Jessica Palmeri
1:00 PM
Accelerating Your Growth with Ads: A Paid Strategy Workshop
Sarah Schreck
1:00 PM
Is Your Website Actually Doing Its Job in 2026? An optimization lab for trust, conversions, and AI visibility
Mary Brown
2:30 PM
The Full-Funnel Buyer Journey: Content That Converts Before & During Sales
Brian Casey
4:00 PM
Tracking Content ROI with Endless Customers — a hands-on HubSpot reporting workshop
Jessica Palmeri & Kyle Jepson
5:00 PM
Pre-Event Networking Party with Sponsors
Tuesday, March 31
Main Stage — The 4 Pillars
9:00 AM
The 4 Pillars of a Known and Trusted Brand
Marcus Sheridan & the EC coaching team — with the Endless Customers Scorecard worksheet
10:30 AM
Say What Others Aren't Willing to Say
Fearless communication on cost, problems, comparisons, and reviews
12:00 PM
Show What Others Aren't Willing to Show
Trust-building video and visual proof — process, products, pricing, people
2:00 PM
Sell In Ways Others Aren't Willing to Sell
Assignment selling, self-service tools, and transparent pricing
3:45 PM
Be More Human Than Others Are Willing to Be
Human connection in the AI era
5:00 PM
Putting It All Together: The Endless Customers Scorecard
Every attendee scored their business across all four pillars
6:30 PM
Dinner & the Neon Party
Wednesday, April 1
AI Day
9:00 AM
Where Things Are and Where AI Visibility and AI SEO Are Going
Marcus Sheridan
10:00 AM
Never Drop a Lead Again — Fireside Chat
Marcus Sheridan & Chris Brisson
11:00 AM
13 Trust Signals Reshaping Human and AI Visibility in 2026 and Beyond
Marcus Sheridan
12:30 PM
Practical Ways to Integrate AI into Your Sales & Marketing in the Next 90 Days
Marcus Sheridan
1:00 PM
Agentic AI Is Here: How Smart Businesses Cut Time, Lower Cost, and Scale Faster
Keven Ellison
1:30 PM
What IMPACT Is Doing with AI — and What to Do Next in Your EC Journey
Bob Ruffolo & Stephanie Baiocchi
350+
Attendees
3
Days
20+
Sessions & Workshops
14+
Industries
The 2026 Chicago Lineup
Marcus Sheridan led the main stage and AI Day, joined by the IMPACT team and guest speakers. Tap a face to see their full profile.
Marcus Sheridan
Keynote · Main Stage & AI Day
Bob Ruffolo
CEO, IMPACT · AI Day
Stephanie Baiocchi
IMPACT · AI Day
Brian Casey
Sr. Coach · Buyer Journey
Jessica Palmeri
HubSpot Trainer · Content ROI
Mary Brown
Website Strategist · Website Lab
Sarah Schreck
IMPACT · Paid Ads Workshop
Chandni Desai
IMPACT · Adoption Workshop
Kyle Jepson
Guest · Content ROI
Keven Ellison
Guest · Agentic AI
Chris Brisson
Salesmsg · Fireside Chat
Watch the Attendee Favorites, Free
Three of the most-talked-about sessions from Chicago. The complete library lives in the IMPACT+ community — select recordings free, everything with Pro.
58:24
41:37
AI Day · Wednesday
Winning Visibility in AI Search
Endless Customers Coaching Team
38:52
Main Stage · Tuesday
Putting It All Together: The Endless Customers Scorecard
Endless Customers Coaching Team
Three Days at the Loews Chicago O'Hare
The Brands That Made It Happen
Twelve sponsors joined us in Chicago — from the exhibitor floor to the main-stage power presentations.
Want your brand in the room next time? Sponsorships for Hartford and Chicago start at $4,000 →
What Attendees Said
The alignment that our team has gained from all being at Endless Customers together is huge.
Attending Endless Customers Live made me realize we needed a refresh on the basics of They Ask, You Answer — getting marketing and sales together, and creating content we'll use in the sales process.
It was super exciting to learn about AI and the different use cases for social media and video editing.
Marcus's presentations are motivating, insightful, and he leaves the audience with clear takeaways.
About This Event
When and where was Endless Customers Live 2026?
Endless Customers Live 2026 was held March 30 – April 1, 2026 at the Loews Chicago O'Hare Hotel, 5300 N River Rd, Rosemont, IL. It was the first event under the Endless Customers name — the conference ran as IMPACT Live from 2018 through 2025.
Where can I watch the recordings?
Three attendee-favorite sessions are free on this page. The complete session library is in the IMPACT+ community — select recordings are free for all members, and every recording is included with a Pro membership.
Who spoke at the event?
Marcus Sheridan led the main stage and AI Day. Sessions and workshops were led by Bob Ruffolo, Stephanie Baiocchi, Brian Casey, Jessica Palmeri, Mary Brown, Sarah Schreck, and Chandni Desai of IMPACT, with guest speakers Kyle Jepson, Keven Ellison, and Chris Brisson. See the full session-by-session recap.
Will the same content be covered at the next event?
The three-day format and the 4 Pillars framework stay consistent, but speakers, workshop topics, and the AI Day content are refreshed for every event. Many companies attend every year and bring new team members each time.
When is the next Endless Customers Live?
October 5–7, 2026 at the Hartford Marriott Downtown in Hartford, CT — then April 5–7, 2027 back in Chicago.
Don't Watch the Next Recap — Be in It
The next Endless Customers Live is October 5–7, 2026 in Hartford, CT — then back to Chicago in April 2027.